beauty, Makeup

120 Color Palettes – Worth the Hype?


Ever wonder how those 120 color palettes that keep popping up everywhere REALLY compare when tested next to professional and designer brands?

120 Color Palette

The 120 color palettes are a private label brand of shadows than have recently gained popularity, mainly throughout the YouTube beauty community. From BH Cosmetics, to Coastal Scents, they are all relatively the exact same thing.
I did an experiment using professional eyesahdows on one of my eyes and replicated the same exact look on the other eye using shadows from my 120 Color Palette that I got from My Beauty Mark Cosmetics. I have used shadows from the palettes before, I wanted to see how the actually compare when standing next to a higher end brand.
Here’s the results.

120 Color Palette

Can you tell which eye is which?

When looking at the photo, the eye on the left is featuring high-end eyeshadow, the eye on the right was done using the 120 color palette.
Watch me demonstrate the application of the shadows from the palette in this tutorial.

What’s my verdict?
Overall if you’re a beginner and makeuo and just starting to experiment and explore color and you’re on a BUDGET the 120 color palettes may be just the thing for you.


There are different variations of these palettes, Some feauture only matte eyeshadows, some only shimmer, some have a mixture of both. Some have every single color of the rainbow to the more subtle “neautral” palettes that feature warm and cool hues of golds, cream colors and silvers.
Prices start anywhere from $15.00 all the way up to around $40.00 depending on where you find them (Amazon, Ebay, etc). Personally knowing they are all virtually the same I would not pay more than $25.00 for one.


Now also keep in mind as with most items that are inexpensive they come with a price – you definitely get what you pay for with the 120 color palettes.


Although as you can see above the color payoff and pigmentation is quite well, it really takes a little trickery and “playing with” to get them to work.
The eyeshadows in the palette tend to be on the chalkier side. And if you don’t know what I mean by that, basically when you dig your brush into these they give off like this fine milled almost chalk-like finish that makes them harder to blend once applied to the eye. Literally pick up a piece of chalk if you have one and try digging your brush into it and see what it does!


Knowing that it can either hurt you or help you as an artist. I always say when you learn the hard way to do something it makes for a better artist and the good stuff will be so much eaiser. But if you CAN afford the good stuff, spare yourself some of the trouble with these!


Not to say I do not recommend them, they just take a little extra work and a bit more effort, I would not recommend using these eyeshadows without a base or primer underneath because it just won’t happen. And if you really want good payoff, use a highly pigmented base, like the NYX Jumbo Pencils or MAC Paintpots. And on the flip side – the shimmery shadows tend to be a lot easier to work with. It’s the matte shadows that will give you the chalk problem. Some of them – not all though.
Quality of the palettes and longevity could be a problem too. Don’t expect to get a $20 palette and have it last 3 years. I am by no means saying it’s not possible, but when I ordered my very first palette from Coastal Scents online back in 2010 some of the shadows were broken when I first opened the package. They only continued to crack and crumble from then on, even when they were just sitting on my dresser being untouched somehow. That was kind of weird to me lol but hey for it being so inexpensive I can honestly say I got my money’s worth.


Would I recommend the 120 color palettes? Absolutely! But take heed to the above mentioned warnings and things to be aware of so you’re not shocked of anything should you decide to purchase. I mean for them to be as cheap as $15 you really can’t beat that.
So what do you think of the 120 color palettes?


What is your experience with them and how do you think they compare? If you know of any reputable places and deals to purchase them please leave a comment below for inquiring minds!
Thanks for reading guys! x


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  • Tshenelle aka Nelly B.

    As a newbie to make up…I love them. I do agree with you on the chalky effect though, but I simply see it as a way to practice and hone my skills more. Gaining some sort of skill or experience through working with more difficult eye shadows lol. Can’t afford the good stuff just yet but I will someday :-) Thanks for the review

  • Wanda

    I love my 120 palette from Sedona Lace. I’ve attempted to copy many of your looks by using it. I’ll be honest, looking at your picture I can’t tell which eye is done with the expensive makeup or the 120 palette. That could be because you’re just so talented! I have some MAC products, e.g. eyeshadows, face powder, eyeliners, blush, face and eye primers, and lipglass, (honestly I never heard of those other brands until I started watching you, e.g. sugar pill, urban decay) but when I decided I wanted to start wearing many of the bold colors that I’ve been afraid to wear ALL of my life, because I’m a dark skinned woman, I opted for the 120. The reason is for the price and because I didn’t want to invest too much money into the bolder shades when I wasn’t sure if I’d like them. Anyway keep up the good work! I have learned a lot from you! You are a very pretty and talented young lady! I’ve gotten many compliments because I try to duplicate you. Especially with those eyebrows. Thanks for being such a professional, creative, and talented teacher! I will continue to follow you on facebook and here! You’ve truly been blessed with a gift!:)

  • Sandra

    I bought a 120 palette a while ago when I first got into makeup. I don’t use it as much now just because I have gotten into the ease of my newer more high-end eyeshadows. But I will say I have gotten some awesome high-end looks with my cheaper but shimmery shadows.. I say worth the buy but I wouldn’t invest in any more inexpensive pallets. I will slowly build my collection of great quality shadows

  • Raquel

    Ok the bubbles & gel lipstick medium plus and studio finish conceal nw 25 n fat tube conceal nw30

  • Leijah

    Could you post a link to the exact palette you ordered?